Quite honestly, I
think publishing is so daunting, because most of us have no idea what that truly
entails—what’s the best way to go about it? How long does it take? Is it worth
it? What do I have to do to actually get published in the first place? I don’t
think many of us have an easy time answering these questions, because not only
does publishing morph and change so much, but no one really tells us anything
definite or helpful. Go ahead and Google all there is to know about publishing,
and you’ll find a lot of blogs like mine that share what works for them. Go to
a bookstore—they’ve got shelves of advice on writing and publishing that any
dummy should understand.
As an English
major, I thought I would learn this sort of stuff in my classes, but it was
always fairly vague and condensed. I actually learned a lot about publishing as
an Editing minor. Makes sense—I want to work in the business that you are
trying to impress. Lucky for me, getting a scope of both sides of the process
not only helps me to be a better editor, but it helps me to be a better writer.
So don’t feel
daunted about the process until you actually know how it functions. Knowing the
process on a rough-sketch basis will help you set deadlines for when you want
to finally finish your project and feel super-mega accomplished and pleased
with yourself.
The Acquisition Process
I can give you
the basics of this process because that’s what I’ve learned the most as an
intern. Acquisitions is the part of the publishing process where a manuscript
is found, evaluated, and accepted or rejected.
Generally,
you have to impress an acquisitions editor. This person is the head of a team
of editors, so it’s not just some intern like me—they know their particular
genre and what sells. They generally get lots of submissions and they go
through them and decide which ones they like and then they contact those
authors to set up a contract. Bet you already knew that, right?
Well,
there are a few things that can tip the scale on what an acquisitions editor
will like and not like. Generally, when I’ve done this as an intern, I had a
sheet of paper where I basically judge the manuscripts based on how marketable
the idea is (is it trending well right now? Is it fresh and interesting?) and
how well they can write. If these two things are going for you, chances are
someone will pick up your idea and give you a call. If your idea is too boring,
already done (and failed), or not marketable, generally it’s a no. If your
writing still needs polishing, chances are that isn’t the direct turn-off
because editors will still work with it, but if it’s just horrendous or not
quite good enough for them, they might suggest that you resubmit after some
careful editing and reworking.
If
your manuscript is rejected, I sincerely hope they tell you why. Generally
that’s what I am asked to do when I draft a rejection letter. And I should
mention that as an intern, my work is still evaluated by my supervisor, so your
work isn’t in the hands of a complete moron, okay. But I know I wouldn’t like
to wait three months just to get a “no,” so I at least try to give a clear
reason why it was rejected, and addition suggestions to improve the manuscript.
You can take these suggestions or comments for what it’s worth.
I
mentioned that it takes months to hear back from a publishing house. Why does
it take so long? Well, honestly, most places might give you a guess-stimation
as to how long the process is. In the meantime, the slush pile is huge and it
takes a while to actually get to your manuscript. Also, once the editor gets to
your manuscript and likes it, that isn’t enough. Generally they pick out promising
manuscripts and go through them first. He or she normally presents it to the
rest of the team, and ultimately to the publisher. The editor might really like
your manuscript and the publisher might be the one that turns it down.
So
that’s a lot of what goes on while you’re patiently, or not-so-patiently
waiting for your letter. All I can say is editors work like crazy and try their
hardest to get everything done as soon as possible. The acquisitions editor is
either looking for new manuscripts to sign on or they’re overseeing the
projects that have already been accepted—that’s a buttload of reading!
So
how does this information actually help you get published? Once you know a bit
about what editors do, you can start to discover what it is they look for in a
manuscript and you’ll know how to deliver your manuscript in the most positive
light.
Make Yourself Look Good
How
do you stand out amongst thousands of manuscripts? Here are some major tips that
will only help you out. Trust me. Even as an intern, I can already tell what’s
a diamond in the rough and what’s just a whole lotta rough.
Social Media Woohoo! Finally a valid excuse to be on
Pinterest for hours! Seriously, Leute,
use social media to push your project forward. Use a blog, Pinterest, Tumblr,
Twitter, Facebook, LinkedIn, and anything else you can think of to find
followers. There’s a difference though—these profiles are not personal ones,
per say—they are your “author” profiles. Use them to introduce yourself to the
world that you are an author with lots of ideas.
When you can
show a publishing company that you have 4,000 followers, to them, that
translates to 4,000 people buying your book. They can see that you are serious
enough about your work that you’re already trying to do your own marketing.
Authors don’t realize that they have
to play a pivotal part of marketing no matter if they publish with a publishing
house or self-publish. It’s just the nature of the beast.
Start putting
yourself out there on the internet now, even if you only have sparks of ideas
for a book. You need all the time you can get to build up your online presence.
I’m not full of advice on how to use social media—just use it. There’s also
lots of books and blog posts out there already on how to use the internet to propel
your business or projects.
Know What the Market is Craving Briefly, yes,
the publishing company isn’t all about fulfilling your dreams to be a published
author—they want to sell books that people will buy and read. Go to their
websites and they will tell you what kinds of manuscripts they are looking for.
I’m not saying you have to write on another topic that doesn’t interest you,
but at least look at the list of what they are not interested in selling. You don’t want to be surprised when they
say, “There isn’t a place in the market for your manuscript at this time.” Look
at what’s popular in your genre, what seems to sell, then when you pitch it in
your cover letter, show how your book will fit into this popular vein of
writing—but also how yours is still unique from the other top sellers. Showing
at least a hint of understanding about the market and your genre will help you
project your ideas better, and prove to the publisher that your manuscript has
a place on the shelf.
Beef Up the Manuscript What do you say
to people when they say, “So what’s your book about?” Most of the time, I think
to myself in response, “Where do I begin to explain my genius?” Am I right? Well, you do have to give a brief synopsis of
your book in a cover letter (the internet has tons of tutorials on how to craft
a cover letter), but generally, you should let your manuscript do the talking,
not solely the cover letter. I get some pretty snotty cover letters where the
authors makes it sound like they just mailed in God’s gift to editors when it’s
really not. So this means: when you
submit a manuscript, submit as much as you can, or the whole thing so the
editor can have a better sense of your book and who you are as an author.
Sometimes people
only send in the cover letter and a table of contents. They do this so they don’t
have to send in hundreds of pages for someone to read and reject. In the
digital age, this isn’t a problem anymore. But when you send in only a cover
letter, it puts the editor in a tough situation, because they don’t have a
clear idea of how the writing is. A lot of submissions that are just letters
have a higher risk of getting rejected. When I have the full manuscript, I can
see the author’s storyline or thesis laid out and I know how they really intend
on unfolding their ideas.
For first-time
authors, make yourself look good by submitting as much as you can—plus give an
idea of how long the final product should be and when you expect to be done. If
you already have a finished product, the editors can get right to work on
refining your work and getting it to press. If they have to wait for you to
finish by setting extra deadlines for you, it could bring a lot of stress and
anxiety for you especially. But I mention all of this, so you get a better idea
of what each option for you could mean so there’s no surprises.
Spruce, Cut, Refine, Polish Editors rarely
find a manuscript that in its first form is lush with fabulous writing. When
they find one of such caliber, it catches their eye and their hope in humanity
is restored. Granted, they take on manuscripts, knowing that they will hardly
ever run across anything that is completely prepared for press. That’s why they
have a job—to make your manuscript the best it can be. Well, why not make your
manuscript stand out by sending in a polished, edited copy? Well of course you
would do such a thing! An author of your stature would laugh at the idea of
sending in a first draft. What I’m talking about is consider having someone
else edit it for you before sending it to the publishing company.
Likely
candidates could be college students that are working towards an editing minor.
They are trained to be like the editors you are trying to impress. And
generally, if they’re college students or barely graduating, they will either
help without pay (to build up clientele or their portfolio), or very modest
rates.
You can also
hire a literary agent. This is also a super great idea if you want a very wide
audience. Generally, because they will not only edit your work, but they will
help you with the marketing/promoting. They are licensed advocates for your
work. If they send in your manuscript to a company, the editors will definitely
put your work further ahead in the slush pile, because someone else is putting
their reputation on the line for your manuscript. That speaks volumes. You can
learn more about literary agents and how to find one with a simple Google
search. You do have to pay them for their services, but it’ll be worth it if
your manuscript gets published with tons of readers.
I am one of
those Editing minors and I will be graduating in April, so I’ve had a lot of
experience with editing and this whole process. I’m not really trying to use
this whole post to stroke my ego, but if you are looking for editing help, I am
available and willing to help wherever I can with your projects. You can
comment below and we can get started.
Feel better?
Take a deep breath. You were meant to be a writer, and now you at least have
some tools to make that a reality. Reply back to this post with questions and
comments!